Mobile website is actually just a normal one, but optimized for viewing on mobile devices. It brings an improved user experience for visitors via smartphones or tablet computers.
Features and benefits:
- Design similarities to desktop website
It is important to follow design guidelines in all areas of your business, therefore, the mobile version is aesthetically similar to the normal website and also includes all the features - Content on mobile and usual website
You do not have to add content two times, because it automatically converts to viweing on smartphones - Tap to call
It is an option of automatic dialing by tapping the phone numbers on website. Visitors save time because they do not have to manually dial the digits - Navigation and other content
Navigation on the site (menu) is positioned differently that does not obscure the content. Additionally, the text size increases or narrowes when neccesary. Visitors do not have to manually zoom the content, which is especially ideal for older people with impaired vision. - Reputation
Having a mobile site increases your customers confidence and makes them easier to choose your business!